East Falls Development Corporation

An urban village on the Schuylkill River

Scope of work - Scope of work - Email Newsletters / Event Posters / Event Flyers / Event Coasters / T-shirts

East Falls – A vibrant, artsy, established and close knit community. Our kind of place!

They were looking to rebrand their annual Bike Race Block Party and called on us. We tapped into the eclectic and artsy vibe of the area and gave the branding a vintage and funky look. Utilizing a bygone era of sharp dressed bikers on penny-farthing (look it up!) bicycles while using bold, punk inspired colors we injected some life into an already vibrant and fun event.

We created a flyer to be handed out and as a leave behind at local establishments to create buzz, as well as posters to be plastered everywhere. Alongside the printed items we created email announcements to reach beyond the local community to those who did not know they wanted to be there.

The second event we were asked to brand and market was the Dance on the Falls Bridge. An elegant and fun night of entertainment and dancing on the almost 220 year old bridge. We were first tasked with giving the dance branding by way of a logo. We created a logo inspired by the night with two dancers strutting atop one of the intricate railings of the bridge itself. Finally we created a flyer and poster design to encapsulate the event and showcase the new logo.